Insights

A knowledge base on websites, apps and online growth

Practical articles from the DevCru team: what things cost, how long they take and which choices you will be glad you made. Written by people, backed by sources you can check yourself.

40 articles

Featured

Design

4 min read

Website redesign: renovate or rebuild?

A practical decision framework to choose renovating or rebuilding your website. Uses technical state, conversion and maintenance as the main criteria.

Latest articles

A new piece every Monday, always with sources.

40 articles

Pricing

4 min read

How much does AI automation cost for an SME?

Practical cost guidance for AI automation in SMEs. Includes investment ranges, a step‑by‑step business case and a checklist for decision makers.

Security

4 min read

Secure a WordPress Site: Complete Checklist

A practical, step-by-step checklist to securely configure a WordPress site: updates, roles, 2FA, backups, hardening and monitoring.

Pricing

4 min read

How much does a website redesign cost and when does it pay back?

Practical breakdown of website redesign costs, how to estimate payback time, and signs that delaying is costly.

Conversie

5 min read

Why isn't my Utrecht website generating leads?

Practical diagnosis for local service providers: technical checks, UX, local SEO and conversion funnels. Concrete steps, checklist and priorities.

E-commerce

4 min read

Getting an e-commerce site built: costs, timeline and smart choices

A practical guide to what an online store costs, what drives price, and how to start smart and affordable.

Kiezen

4 min read

Getting a website built in Rotterdam: questions to ask

Practical questions Rotterdam entrepreneurs should ask before hiring a web partner. Focus on tech, maintenance, SEO and clear agreements.

SEO

4 min read

Local SEO in The Hague: get found without ad spend

Practical tactics to get your The Hague business seen in local search without paid ads. Concrete steps, a checklist and realistic timelines.

E-commerce

4 min read

Store gets traffic but no orders: what's going wrong

You get traffic, but no sales. This article breaks down the four main culprits—checkout, trust, speed and product info—and gives concrete, measurable steps to lift conversion.

Pricing

5 min read

Website costs: what you get for €1,500, €5,000 and €15,000

Clear breakdown of what's realistic at budgets of €1,500, €5,000 and €15,000. Includes timelines, technical scope and a checklist for quotes.

guide

4 min read

Build yourself or hire a developer? A practical guide

What does it really cost to build your own site versus hiring a developer? Time, cost and outcome compared, with a checklist and technical pointers.

Pricing

4 min read

Clinic website: costs, privacy and online appointments

How much does a clinic website cost? Which privacy rules matter? Practical guidance on online booking, accessibility and realistic budgets.

Marketing

5 min read

Why visitors drop off your contact form (and how to fix it in a day)

Small form issues—too many fields, slow loading, unclear errors—cost you leads. Practical fixes you can implement within a single workday.

Support

5 min read

Maintenance & support: what belongs in a good contract?

Practical checklist for a maintenance and support contract: SLA, response times, updates, backups and security monitoring. What to measure and how to document it.

E-commerce

5 min read

Shopify or custom webshop: when to choose which?

Compare monthly costs, flexibility, integrations and growth paths. A practical checklist to decide whether Shopify or a custom webshop fits your needs.

Pricing

4 min read

Law Firm Website: requirements, structure and costs

Practical guide for law firms: structure a website that builds trust and converts. Includes cost ranges, technical requirements and a commissioning checklist.

SEO

5 min read

Slow website: how much revenue does it cost you?

Slow pages lose visitors and leads. Practical measurements, a worked example, and concrete fixes to reduce revenue loss.

Development

5 min read

Custom software vs off‑the‑shelf: choosing on 3‑year cost and risks

A practical comparison of custom software and off‑the‑shelf packages. 3‑year costs, key risks and migration paths with concrete examples and numbers.

guide

4 min read

Template vs custom design: what's the real difference?

Templates save time and money; custom design gives control and scale. This guide shows costs, trade-offs and a practical checklist so you can choose wisely.

Pricing

4 min read

Website for a construction company: what you really need

Practical guide for contractors: project portfolio, quote requests and local visibility. Includes cost estimates and a checklist.

SEO

4 min read

Why your website doesn't rank in Google

Technical and content reasons your site isn't ranking, plus a practical action order. Use this checklist to see what to fix first.

E-commerce

4 min read

Building a webshop: Shopify, WooCommerce or custom?

Compare costs, speed, flexibility and growth. Practical guidance to choose Shopify, WooCommerce or a custom webshop.

guide

4 min read

WordPress or custom: which fits your business?

A practical guide to decide when WordPress is enough and when custom development is cheaper in the long run. Includes checklist and cost ranges.

Pricing

4 min read

How much does a restaurant website cost?

Cost breakdown for a restaurant website: menu, bookings and discoverability. Practical choices, indicative price ranges and a checklist to decide what you really need.

Marketing

5 min read

Why your business website doesn't generate leads

Six common reasons sites don't convert. How to test each issue, what to fix first, and which quick wins usually give the biggest impact.

Pricing

5 min read

How much does it cost to build an app? From MVP to scalable platform

A practical breakdown of app development costs: MVP price ranges, ongoing expenses, and choices that save you money while keeping scalability in mind.

guide

5 min read

Freelance web developer or agency: what should you choose?

A practical comparison between hiring a freelance web developer or a web agency. Costs, speed, continuity and risk, plus a hiring checklist and action plan.

SEO

4 min read

Local SEO in Zoetermeer: a practical checklist

Step-by-step local SEO for Zoetermeer and the Den Haag/Rotterdam region: site structure, local structured data and Google Business Profile.

process

4 min read

How long does it take to have a website built in Zoetermeer?

Realistic timelines per site type, common delays and concrete actions you can take to speed up the build.

Pricing

4 min read

How much does getting a website made in Zoetermeer cost?

Concrete price ranges for Zoetermeer businesses: landing page from €500 to webshop from €2,500. What drives cost and how to evaluate quotes.

guide

4 min read

Choosing a Web Developer in Zoetermeer: 8 Questions to Ask

A practical checklist to compare Zoetermeer agencies and freelancers. Covers code ownership, fixed price, who builds, post-launch support and verifiable work.

Pricing

4 min read

How much does a dental practice website cost?

A practical breakdown of the features a dental practice website needs, indicative prices and which parts actually benefit patients.

Design

5 min read

Choosing a logo that lasts 10 years

A practical step-by-step guide to pick a logo that lasts: research, concepts, variants, file formats and how to use the logo on the web.

E-commerce

5 min read

Starting a webshop: the checklist before you build anything

The decisions, legal must-haves and costs to settle before your first page goes live.

SEO

5 min read

Optimising your Google Business Profile: the complete checklist

Free, top of the page and half finished at most companies. Here is how to complete your local profile.

Development

5 min read

Why a slow website costs you customers (and how to fix it)

What 'fast enough' means, where load time disappears and six fixes with the biggest impact.

Design

4 min read

Which colors to choose for your website? A practical plan

A practical plan: from brand values to palette, contrast and WCAG testing. Test method and implementation tips for developers and marketers.

Marketing

4 min read

When is Google Ads Smarter Than SEO? Decision Tree & How to Combine

A practical decision tree: choose Google Ads or SEO using margin, urgency and search volume. Includes checklist, comparison table and steps to combine both efficiently.

SEO

4 min read

How long until SEO starts to show results?

A practical 0–12 month timeline: what moves when, which signals to track, and when to pivot your SEO approach.

Pricing

4 min read

What does it cost to have a website made in 2026?

Realistic price ranges by project type, what drives cost, and a practical checklist to compare quotes.