A short, practical answer to “how much does a website cost” requires context. Site type, scale, tech choices and ongoing support all matter. Below I give realistic 2026 price ranges per website type, explain the main cost drivers and list what you can expect at different budgets. I write from experience at a senior-led agency that builds custom sites and apps.
Quick summary
- Simple brochure sites: lowest cost, fastest delivery.
- CMS-driven business sites: more flexible, more work.
- Webshops: add inventory, payments and shipping complexity.
- Webapps / SaaS: higher development effort and longer timelines.
Price ranges by site type (indicative, 2026)
These are guideline ranges to help you compare quotes. Final price depends on scope and complexity.
One-page / brochure
- Estimated hours
- 20–60 hrs
- Price range (EUR, indicative)
- €800–€3.000
- Typical deliverables
- Design + dev, responsive, basic SEO, optional CMS
Business site with CMS
- Estimated hours
- 60–200 hrs
- Price range (EUR, indicative)
- €3.000–€12.000
- Typical deliverables
- Template or light custom, blog, contact forms, CMS training
Marketing site (custom)
- Estimated hours
- 120–300 hrs
- Price range (EUR, indicative)
- €8.000–€25.000
- Typical deliverables
- Custom design, funnel setup, analytics, A/B-ready
Small webshop (SaaS)
- Estimated hours
- 80–240 hrs
- Price range (EUR, indicative)
- €4.000–€15.000
- Typical deliverables
- Product import, payment & shipping, basic PIM
Larger webshop / headless
- Estimated hours
- 200–600 hrs
- Price range (EUR, indicative)
- €15.000–€60.000+
- Typical deliverables
- ERP integrations, performance, security
Webapp / SaaS MVP
- Estimated hours
- 300–1000 hrs
- Price range (EUR, indicative)
- €25.000–€150.000+
- Typical deliverables
- Backend, APIs, auth, user management, deployment
| Site type | Estimated hours | Price range (EUR, indicative) | Typical deliverables |
|---|---|---|---|
| One-page / brochure | 20–60 hrs | €800–€3.000 | Design + dev, responsive, basic SEO, optional CMS |
| Business site with CMS | 60–200 hrs | €3.000–€12.000 | Template or light custom, blog, contact forms, CMS training |
| Marketing site (custom) | 120–300 hrs | €8.000–€25.000 | Custom design, funnel setup, analytics, A/B-ready |
| Small webshop (SaaS) | 80–240 hrs | €4.000–€15.000 | Product import, payment & shipping, basic PIM |
| Larger webshop / headless | 200–600 hrs | €15.000–€60.000+ | ERP integrations, performance, security |
| Webapp / SaaS MVP | 300–1000 hrs | €25.000–€150.000+ | Backend, APIs, auth, user management, deployment |
These numbers depend on spec clarity, number of revisions and integration complexity.
What drives cost?
- Features and integrations. Each API, payment provider or ERP link adds specification and testing time.
- Design and UX. Off-the-shelf themes go fast. Custom UX requires research, wireframes and iterations—see user attention insights from Nielsen Norman Group: How Long Do Users Stay on Web Pages?.
- Performance. Core Web Vitals are essential for user experience; improving LCP, INP and CLS can add dev time: Core Web Vitals.
- Accessibility and compliance. WCAG-conformance needs testing and fixes, which take dev time: WCAG 2.2.
- Security and hosting. Hardening, backups and monitoring are ongoing expenses. If you use WordPress, expect extra work for hardening and backup strategies.
- Content production. Copywriting, SEO content and photography often match the development budget.
- Maintenance and support. Typical yearly maintenance is roughly 5–15% of development costs, depending on SLA and uptime needs.
What you get per budget level
Below three practical levels and what they typically include.
Budget (€800–€4.000)
- Mostly templates or minimal customization.
- Fast delivery: 1–4 weeks.
- Basic SEO set-up and responsive design.
- No complex integrations.
- Ask who will update and backup the site after launch.
Professional (€4.000–€20.000)
- Customised templates or light bespoke work.
- Design tailored to target audience.
- CMS training, analytics and conversion tracking.
- Integrations with a couple of systems (e.g., newsletter, payments).
- Basic security measures and performance tuning.
Scalable / custom (€20.000–€150.000+)
- Full custom solution or headless architecture.
- Robust APIs, CI/CD, automated tests.
- Security audit, load testing and performance engineering.
- Longer timelines: typically 3–9+ months.
Offer comparison checklist
- Is the functional scope explicit? Pages, features, integrations.
- How many hours and what hourly rates are assumed?
- Separate line items for design, development, testing and content.
- Who supplies content and imagery?
- Hosting, backups and SLA details.
- Acceptance criteria and revision rounds.
- Annual maintenance fees and response times.
- Security measures and backup procedures.
Practical selection tips
- Ask for a clear timeline with milestones.
- Compare offer components, not just the total price.
- A low price can mean hidden costs later if maintenance isn’t covered.
- If using WordPress, check whether the agency follows security hardening and backup best practices.
When to increase the budget
- Expecting high traffic or payment volume: invest in performance engineering.
- Complex integrations: budget extra testing and migration time.
- Accessibility requirements: include time for audits and fixes.
Maintenance costs
Maintenance is ongoing. Think about updates, security patches, backups and monitoring. A small brochure site might be managed for €300–€1.200/year. A webshop or webapp will be substantially more. As a rule of thumb, budget 5–15% of initial development cost per year for maintenance, depending on SLA.
Final note
Use these ranges to benchmark offers. If you want a quick estimate for your project, check our process and pricing overview at website laten maken kosten. Want a tailored cost estimate? Request a short quote.
Sources I referenced for performance and accessibility include Core Web Vitals and WCAG 2.2. I also consulted UX guidance from Nielsen Norman Group: How Long Do Users Stay on Web Pages?.
Sources
Every figure and guideline in this article can be checked in the sources below.
- Core Web Vitals — web.dev (Google)
- WCAG 2.2 — W3C
- How Long Do Users Stay on Web Pages? — Nielsen Norman Group
- Hardening WordPress — WordPress.org
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