You're about to hire someone to build your website in Rotterdam. There are many options: freelancers, small studios, and agencies. Each comes with different trade-offs. Choosing wisely saves time and cost later.
This article gives you a practical checklist and the right questions to ask in the initial meeting. You'll get examples, indicative budgets, and technical points to verify.
Core questions to ask at the first meeting
- Who will actually do the work, and who is my point of contact?
- Ask which team members will be involved. If a senior-led agency runs the project, you usually get stronger architecture and clearer maintenance plans.
- Can you show relevant examples and explain the tech choices?
- Ask specifically what CMS or stack they used and why. Review their portfolio for similar projects.
- What is the process and delivery schedule?
- A typical phased timeline: Discovery (1–2 weeks), Design (2–4 weeks), Development (4–8 weeks), Testing & Launch (1–2 weeks). Total 2–4 months depending on scope.
- Which technology or CMS will you use and why?
- WordPress, headless CMS, or custom solution. WordPress projects for SMEs often land between €3.000–€12.000; custom apps are pricier (€8.000–€40.000). These are indicative ranges.
- How do you test for mobile and performance?
- Mobile-first is standard now — Google indexes mobile versions first; read more at mobile-first indexing.
- Ask which Core Web Vitals they measure and how they improve them. The Core Web Vitals guide explains what to monitor and typical fixes: https://web.dev/articles/vitals.
- How do you handle accessibility?
- Ask whether they test against WCAG criteria and can show concrete fixes for issues like contrast and keyboard navigation. See the WCAG 2.2 reference: https://www.w3.org/TR/WCAG22/.
- What happens with SEO during and after launch?
- Ask about redirects, sitemap, Search Console setup, and how quickly content becomes indexable.
- How do you manage security and backups?
- Ask about OWASP-aware development, patch schedules, and backup frequency. For WordPress projects, ask about hardening and automated backups.
- What does maintenance and support look like?
- Define who fixes bugs, what is included in warranty, and the price for extra work. Maintenance SLAs often cost €50–€250/month depending on scope.
- How are intellectual property and deliverables handled?
- Confirm transfer of code, design files, and login credentials after final payment.
Technical checklist to verify
- Hosting type: shared, VPS, or managed hosting.
- Backup and restore procedures.
- Update policy for platform and plugins.
- Monitoring: uptime and error logging.
- Performance targets: aim for LCP under ~2.5s, CLS under ~0.1, and low interaction latency. See the Core Web Vitals guidance: https://web.dev/articles/vitals.
Quick comparison table
Freelancer
- Indicative cost (SME site)
- €1.500–€8.000
- Benefit
- Low cost, direct contact
- Drawback
- Capacity risk if unavailable
Small agency
- Indicative cost (SME site)
- €4.000–€20.000
- Benefit
- Multi-discipline team
- Drawback
- Variable seniority
Senior-led agency
- Indicative cost (SME site)
- €8.000–€40.000
- Benefit
- Strong architecture, maintenance plans
- Drawback
- Higher upfront cost
| Provider type | Indicative cost (SME site) | Benefit | Drawback |
|---|---|---|---|
| Freelancer | €1.500–€8.000 | Low cost, direct contact | Capacity risk if unavailable |
| Small agency | €4.000–€20.000 | Multi-discipline team | Variable seniority |
| Senior-led agency | €8.000–€40.000 | Strong architecture, maintenance plans | Higher upfront cost |
(Prices indicative; they vary per project.)
What to put in the contract
- Clear acceptance criteria: functional and technical.
- Acceptance testing process and timelines.
- Payment schedule tied to milestones.
- Support hours per month and SLA response times.
Practical tips for the pitch meeting
- Ask for a clickable prototype. It reduces misinterpretation.
- Request that technical terms are explained plain language with examples.
- Meet the actual developers in a follow-up meeting.
- Retain final payment until acceptance criteria are met.
Final checklist before you sign
- Objectives and KPIs documented.
- Tech stack and hosting specified.
- Performance obligations (Core Web Vitals) included.
- Accessibility level (WCAG reference) agreed.
- Backup and update schedules defined.
- Support and SLAs documented.
- Transfer of code and credentials guaranteed.
Closing note
A focused conversation up front prevents rework later. If you want help drafting an RFP or a technical review of offers, reach out through our contact page or view examples in our portfolio. For a tailored quote about a website laten maken in Rotterdam, request an estimate via our quote page.
Practical reminder: verify how a supplier measures and improves mobile performance and Core Web Vitals — that is often the deciding factor for user experience and search visibility.
Sources
Every figure and guideline in this article can be checked in the sources below.
- Core Web Vitals — web.dev (Google)
- Mobile-first indexing — Google Search Central
- WCAG 2.2 — W3C
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