Getting a website made in Zoetermeer doesn't have to be guesswork. You want clear price ranges, to understand what drives cost, and a way to compare quotes. This article gives concrete ranges — landing page from €750, webshop from €2,500 — and a practical checklist for evaluating offers.
Those numbers are indicative. Final cost depends on functionality, integrations and ongoing support. Below are the typical price bands, what affects the bill, and how to compare suppliers objectively.
Typical price ranges (indicative)
- Landing page / one-pager: from €750. Fast to build, limited content, usually one contact form.
- Brochure site (3–10 pages): €1,200–€2,500. Basic CMS, optional maintenance.
- Small webshop (up to ~200 products): €2,500–€6,000. Payment methods, stock handling, basic SEO.
- Custom webshop / marketplace: €6,000–€20,000+. Multiple integrations and performance work.
- Web app or custom platform: from €15,000. Complex user flows and data handling.
These are guideline figures. Hosting, domain, payment provider fees and ongoing support are typically recurring costs.
What drives the price? (concrete factors)
- Functionality
- A contact form is cheap. A CRM or accounting integration adds time and cost.
- Complex checkout rules for shops increase effort.
- Volume of content and products
- Importing 20 products is quick. 2,000 products with variants and images takes time.
- Design and custom work
- A standard template is cheaper. Brand-specific design and animations require more front-end hours.
- CMS and maintenance
- WordPress or Shopify speeds delivery. A custom CMS increases development time but gives full control.
- Performance & SEO
- Speed and search-friendliness require optimisation. Core Web Vitals matter for UX and ranking (see: https://web.dev/articles/vitals).
- Accessibility and compliance
- Basic accessibility fixes are affordable. Full WCAG 2.2 conformance takes extra effort (see: https://www.w3.org/TR/WCAG22/).
- Hosting, backups and security
- Managed hosting and automatic backups raise monthly costs. Security hardening is a one-off plus ongoing maintenance.
- Integrations
- Connecting bookkeeping, CRM, PIM or stock systems varies in complexity and cost.
Comparison: what you get per price band
Landing page
- Indicative price
- from €750
- Delivery time
- 1–2 weeks
- Typical inclusions
- 1 page, contact form, basic SEO
Brochure site
- Indicative price
- €1,200–€2,500
- Delivery time
- 2–6 weeks
- Typical inclusions
- 3–10 pages, basic CMS, responsive design
Small webshop
- Indicative price
- €2,500–€6,000
- Delivery time
- 4–10 weeks
- Typical inclusions
- Catalog, payments, shipping setup
Custom webshop
- Indicative price
- €6,000–€20,000+
- Delivery time
- 8+ weeks
- Typical inclusions
- Integrations, performance and custom flows
| Package | Indicative price | Delivery time | Typical inclusions |
|---|---|---|---|
| Landing page | from €750 | 1–2 weeks | 1 page, contact form, basic SEO |
| Brochure site | €1,200–€2,500 | 2–6 weeks | 3–10 pages, basic CMS, responsive design |
| Small webshop | €2,500–€6,000 | 4–10 weeks | Catalog, payments, shipping setup |
| Custom webshop | €6,000–€20,000+ | 8+ weeks | Integrations, performance and custom flows |
Times and prices are estimates. Complex content or multiple review rounds push timelines.
How to evaluate quotes — practical checklist
- Ask for a detailed breakdown: hours and hourly rates per role (developer, designer, PM).
- Check scope: what is and isn’t included (hosting, updates, SSL, support).
- Define acceptance criteria: what constitutes a finished project, and who supplies content.
- Confirm maintenance and SLA: response times, update frequency, monthly or incident pricing.
- Assess performance plan: do they have a strategy for Core Web Vitals and responsive behavior? See responsive design notes at https://developer.mozilla.org/en-US/docs/Learn/CSS/CSS_layout/Responsive_Design.
- Verify accessibility approach: do they include baseline testing or full WCAG checks?
- Backup and recovery: how fast can the site be restored?
- References and portfolio: request 2–3 example projects and client contacts.
A simple weighted score helps compare offers: price (30%), scope clarity (25%), maintenance & SLA (20%), performance & accessibility (15%), references (10%). It's not perfect, but it reduces bias.
Common mistakes and how to avoid them
- Choosing solely on price. Low initial cost often means higher long-term maintenance and integration costs.
- Vague scope. Make sure every functional requirement and acceptance criterion is in the contract.
- No performance plan. Slow sites lose users; invest in Core Web Vitals optimisation (https://web.dev/articles/vitals).
- Ignoring accessibility. Retrofitting accessibility later costs more and can affect reputation.
Practical tips for Zoetermeer businesses
- Start with a clear list of must-haves. Each extra feature adds hours.
- Compare quotes on deliverables and hours, not just total price.
- Ask if the supplier has local SEO experience and can set up Google Business Profile — helpful for local discoverability.
- Consider a maintenance contract: monthly costs typically range from €50–€300 depending on service level.
Signing checklist
- Deliverables and acceptance criteria documented
- Hourly rates and change-control procedure agreed
- Hosting, backups and SSL arranged
- Support and response times agreed
- Plan for performance and accessibility in place
If you want a Zoetermeer-specific page, see website laten maken Zoetermeer. For a broader cost guide, check website laten maken kosten. See what we offer on services. Ready to request a quote? Use quote.
DevCru is a senior-led web and app development studio from the Netherlands. We build custom websites, webshops and web apps and provide maintenance and support. Practical, honest offers — not promises you can't verify.
Sources
Every figure and guideline in this article can be checked in the sources below.
- Core Web Vitals — web.dev (Google)
- Responsive design — MDN — MDN Web Docs
- Web Content Accessibility Guidelines (WCAG) 2.2 — W3C
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