Launching a webshop does not have to take six months. What you need is a short list of decisions, in the right order. This is the checklist we walk through with clients before anything gets built.
Decide these first
- How many products will you sell in year one? Under fifty works differently than a thousand.
- Are you selling physical goods, digital files or a subscription?
- Will you ship yourself, or outsource it?
- Do you sell inside your own country only, or across borders? That drives your tax and shipping rules.
What you are legally required to show
- Clear prices including tax and shipping before checkout.
- A visible returns policy with the statutory fourteen day cooling-off period.
- Full company details, including your chamber of commerce number.
- A privacy statement and clean cookie handling.
Costs that surprise people
Build and setup
- One-off
- from 1,500 euro
- Ongoing
- –
Hosting and domain
- One-off
- –
- Ongoing
- 10 – 40 euro per month
Payment provider
- One-off
- –
- Ongoing
- around 0.30 euro per transaction
Product photography
- One-off
- 200 – 800 euro
- Ongoing
- per new range
Maintenance and updates
- One-off
- –
- Ongoing
- from 50 euro per month
| Item | One-off | Ongoing |
|---|---|---|
| Build and setup | from 1,500 euro | – |
| Hosting and domain | – | 10 – 40 euro per month |
| Payment provider | – | around 0.30 euro per transaction |
| Product photography | 200 – 800 euro | per new range |
| Maintenance and updates | – | from 50 euro per month |
Sell first, expand later
Start with your twenty best products, one payment method everyone uses, and one shipping option. Only add what customers actually ask for. A small shop that converts beats a large one nobody finishes.
Make sure you get found
Give every product its own description in your own words, with real photos. Copied supplier text rarely ranks. Want to talk it through? See what goes into building a webshop.
Sources
Every figure and guideline in this article can be checked in the sources below.
- Product structured data — Google Search Central
- Merchant Center Help — Google
- Consumentenrecht: online kopen — ACM ConsuWijzer
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