I'm DevCru — A Senior Freelance Web & App Developer.
One senior developer, designing and building digital products for founders and brand owners across the globe. I help ambitious businesses launch websites and apps that look sharp and perform sharper.
Every project is handled by me from kickoff to launch — no hand-offs, no juniors learning on your dime. I care about performance, accessibility and SEO from day one.
Whether you need a landing page that converts, a booking platform that scales, or a mobile app that delights — I build the right thing, properly.
The mind behind DevCru.
I started DevCru with a simple belief: great digital products shouldn't require a 50-person agency. With 16+ years shipping software for startups and enterprises across Europe and beyond, I personally lead every project — from first sketch to final deploy. When I'm not coding, you'll find me exploring new tech, mentoring junior developers, or hunting down the perfect espresso.
From Sweden to the Netherlands — building across borders.
DevCru was founded in Sweden, and later moved to the Netherlands. I speak four languages — Swedish and Arabic natively, and English and Dutch fluently. That mix has shaped how I work: for the last 16 years I've collaborated with clients around the world, from startups in Stockholm to founders in Amsterdam and beyond. Being able to think, listen and communicate in different languages has helped me understand businesses and audiences far beyond borders.
My Vision
I believe every business deserves technology that feels effortless. In a world flooded with templated solutions and broken experiences, I envision a digital landscape where craftsmanship, clarity and care are the standard — not the exception. I see a future where brands connect with their audiences through products that are as reliable as they are beautiful.
My Mission
To bridge the gap between ambition and execution. I partner with founders, agencies and established brands to design and build digital products that solve real problems, create measurable impact, and grow with their owners. No fluff. No endless revisions. Just world-class work delivered by someone who cares.
What Makes DevCru Different
Senior-Led by Default
Your project is never handed to juniors. The same senior developer who scopes your work is the one who designs, builds and ships it.
Global Delivery, Personal Care
I work with clients across time zones and treat every relationship like a local partnership — with direct Slack access and weekly stand-ups.
Speed Without Sacrifice
Lean workflow, tight process. I ship faster than agencies twice the size without cutting corners on quality, testing or accessibility.
Product Thinking First
I don't just code — I question, strategise and refine until the user experience is as sharp as the visual design.
Values I Stand For
Craft Over Volume
I'd rather ship one exceptional product than ten mediocre ones. Every pixel and every line of code matters.
Radical Transparency
No hidden costs, no vague timelines. You'll always know where your project stands and what comes next.
Partners, Not Vendors
I succeed when you succeed. Your wins are my wins — and I invest in long-term relationships, not one-off invoices.
Accessibility as Standard
Great design includes everyone. I build WCAG-compliant products by default, not as an expensive afterthought.
Continuous Improvement
Launch is just the beginning. I monitor, measure and iterate to keep your product competitive.
Ownership & Integrity
I take full responsibility for my work. If something isn't right, I fix it — no blame, no bureaucracy.