A website is more than a few pages in your brand colors. Cost depends on decisions: design, tech, content, features and upkeep. Below are realistic price ranges per project type, what drives cost, and a practical checklist to compare quotes.
What drives the price
Short answer: hours × hourly rate + licenses + hosting + possible transaction fees.
Key drivers:
- Scope and complexity. A small brochure site needs fewer hours than a site with accounting integrations or a member portal.
- Technology. A custom React/Laravel app costs more than a WordPress site built from a premium theme. Ongoing maintenance and security differ.
- Design and UX. Custom design and user research add time. Nielsen Norman Group’s heuristics help prioritise usability work: https://www.nngroup.com/articles/ten-usability-heuristics/.
- Performance and SEO. Improving page speed and Core Web Vitals takes developer time and affects ranking and conversion. Read the Core Web Vitals overview: https://web.dev/articles/vitals.
- Content and migration. If the agency produces or migrates content, that’s billed by the hour.
- Integrations. Payment gateways, shipping, CRM and other API work add per-integration cost.
- Security and backups. Essential for CMS sites; maintenance costs rise when security measures are included (see WordPress backup guidance: https://developer.wordpress.org/advanced-administration/security/backup/).
Not every site needs all items above. But skimping on architecture or security usually costs more later.
Indicative price ranges (2026) — by project type
This table is indicative. Every project differs.
One-page brochure (template)
- Indicative cost (EUR)
- €1,000 – €4,000
- Hours
- 10–40
- Timeline
- 1–4 weeks
Small custom site (WordPress, custom theme)
- Indicative cost (EUR)
- €3,000 – €9,000
- Hours
- 30–120
- Timeline
- 2–8 weeks
E‑commerce (basic)
- Indicative cost (EUR)
- €5,000 – €25,000
- Hours
- 50–300
- Timeline
- 4–12 weeks
Complex shop / headless commerce
- Indicative cost (EUR)
- €15,000 – €60,000+
- Hours
- 200–1,200
- Timeline
- 3–9 months
Web app / SaaS MVP
- Indicative cost (EUR)
- €30,000 – €150,000+
- Hours
- 500–3,000
- Timeline
- 3–12 months
| Project type | Indicative cost (EUR) | Hours | Timeline |
|---|---|---|---|
| One-page brochure (template) | €1,000 – €4,000 | 10–40 | 1–4 weeks |
| Small custom site (WordPress, custom theme) | €3,000 – €9,000 | 30–120 | 2–8 weeks |
| E‑commerce (basic) | €5,000 – €25,000 | 50–300 | 4–12 weeks |
| Complex shop / headless commerce | €15,000 – €60,000+ | 200–1,200 | 3–9 months |
| Web app / SaaS MVP | €30,000 – €150,000+ | 500–3,000 | 3–12 months |
Note: lower bounds typically use templates and limited support. Higher bounds include integrations, custom logic, and SLAs.
How to compare quotes — practical checklist
- Scope and deliverables
- Is the scope explicit? Pages, forms, integrations, migration, training?
- Rates and estimated hours
- Is the hourly rate shown? Ask for hours per phase.
- Technology and hosting
- Which stack will they use? Is hosting included? Any third‑party license costs?
- Maintenance and SLA
- What’s included in maintenance? Response times? Costs for incidents?
- SEO and performance
- Are basic SEO and performance optimisations included? Performance work impacts Core Web Vitals and user metrics (see https://web.dev/articles/vitals).
- Security and backups
- What protections and backup procedures are in place? Ask for the backup/restore plan (see https://developer.wordpress.org/advanced-administration/security/backup/).
- Ownership and source code
- Who owns the code and content? Are theme/component licenses transferable?
- Payment and delivery terms
- What are the milestones and payment schedule?
Ask vendors to break costs per phase (design, build, test, launch, support). If a quote lacks phase breakdown, comparison is harder.
Recurring costs to expect
- Hosting and CDN: €5–€200/month depending on traffic and performance needs.
- Domain: €10–€50/year.
- SSL: often included; otherwise up to €100/year.
- Maintenance/support: €50–€500/month (from basic updates to full SLA).
- Subscriptions/licenses: €0–€2,000+/year (payment gateways, marketing tools, PIM).
For WordPress, a basic upgrade/backup package sits around €50–€150/month. Managed solutions with security and fast support cost more.
Tips to control costs
- Prioritise features. Build an MVP and add features in phases.
- Provide content yourself or hire a separate copywriter (typical rates vary).
- Use templates where they make sense, but invest in custom UX for conversion-critical pages.
- Ask about reusing components and libraries. Reuse lowers hours and risk.
- Check for test automation. Automated tests reduce bugs and lower post-launch costs.
Short action plan before you request quotes
- Write a short brief with goals and primary users (2–3 pages). 2. List must‑have vs nice‑to‑have features. 3. Set a rough deadline and budget band. 4. Request 3 quotes with identical scope. 5. Compare using the checklist above.
One realistic caveat: a very cheap quote plus vague scope is almost always more expensive in the long run. Clarity and acceptance criteria prevent scope creep.
DevCru is a senior-led web and app development agency from the Netherlands. If you want an approximate cost for your project, start with our page about website-laten-maken-kosten and see our services on website laten maken. Ready for a tailored quote? Request one via /quote.
Sources for UX, performance and maintenance:
- Core Web Vitals: https://web.dev/articles/vitals
- Responsive design basics: https://developer.mozilla.org/en-US/docs/Learn/CSS/CSS_layout/Responsive_Design
- Nielsen Norman Group: 10 Usability Heuristics: https://www.nngroup.com/articles/ten-usability-heuristics/
- WordPress backups: https://developer.wordpress.org/advanced-administration/security/backup/
Källor
Alla siffror och riktlinjer i denna artikel kan kontrolleras i källorna nedan.
- Core Web Vitals — web.dev (Google)
- Responsive design — MDN — MDN Web Docs
- 10 Usability Heuristics — Nielsen Norman Group
- WordPress backups — WordPress.org
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